Law Firm Website
Note: This project is under a Non-Disclosure Agreement (NDA). For privacy reasons, I cannot publicly share the website link or design files. However, I’m happy to provide access and demonstrate the work in private communication upon request.
Project Overview
This law firm website development project showcases a complete redesign from Figma to WordPress using Elementor. The client needed a high-performance, professional website that represents their premium law firm and matches the quality of their high-end legal services.
Client: Established Law Firm
Timeline: 4-6 months
What I Built: Complete website with homepage, services pages, subservice pages, blog system, and contact forms
The Main Goal: Develop a high-performance website that properly represents their established law firm and positions them as the premium legal practice they are.
The Smart Architecture Challenge
The biggest challenge was building a website using block templates. Why does this matter? If the client wants to change a design element, I edit it once and it updates across the entire site automatically.
I also set up custom post types using ACF (Advanced Custom Fields) and CPT UI plugins. This means the client can add new service pages or blog posts without touching any code. They just fill in fields like “Service Name” and “Description” and the page builds itself.
Performance Optimization (The Real Story)
Here’s something most developers won’t tell you: chasing a perfect 90+ PageSpeed Insights score often means sacrificing the tools that actually make you money.
My approach is different. I optimize for real-world speed while keeping all the analytics and tracking tools that let you measure what’s working. A website with a 95 score but no analytics is useless for business.
What I implemented:
WP Rocket setup for caching, database optimization, and code minification
Image optimization using Imagify to compress all images by 60-70% without losing quality, plus lazy loading so images only load when visitors scroll to them
Code cleanup to remove bloated plugins and unused scripts
The result? Fast page loads on all devices while maintaining Google Analytics, Meta Pixel, and UTM tracking that actually drives business decisions.
SEO Foundation
I used RankMath SEO to set up the technical foundation: XML sitemaps, schema markup, meta tags, local SEO for their location, and SEO-friendly URLs. The site is now positioned to rank organically for their target legal services.
Tracking & Forms
GravityForms for contact forms and consultation requests
HandL UTM Grabber to capture all UTM parameters from their paid ads (campaign source, medium, keywords, etc.)
This means the client can see exactly which marketing channels are generating leads and calculate ROI on every ad dollar spent.
Security & Change Management
Security measures: Custom login URL (hiding the default /wp-admin), secure file permissions, and protection against common WordPress vulnerabilities
Change tracking plugin: This was crucial. It logs every change made to the website, who made it, and when. If something breaks, we can instantly see what changed and roll it back. Super important when multiple people are editing the site.
Results
- A fully responsive website they can manage in-house
- Modular architecture that makes adding new pages quick and consistent
- Complete analytics and conversion tracking
- High performance without sacrificing business tools
- Security hardening and change management
- Training so they can edit content themselves
Long-term impact: The client now publishes new content in minutes instead of paying developer time. They can track which marketing campaigns actually generate leads. And they have a scalable foundation that grows with their business.
Tech Stack
WordPress + Elementor Pro, ACF, CPT UI, GravityForms, HandL UTM Grabber, WP Rocket, Imagify, RankMath SEO, custom security setup, revision tracking system
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